As part of the List of Lists produced by the Memphis Business Journal, a Disruptor in each category is named and interviewed on their groundbreaking efforts to better their business. The honor of being named Disruptor is usually given to a company that thinks outside the box, provides amazing customer relations and is continually producing new and innovative services for their clients.
This week, Memphis Business Journal released their List of Top Marketing, Advertising, and Public Relations agencies among other similar professions. Sauce Marketing, owned by Kim Garmon Hummel, was ranked among the top Advertising Agencies in Memphis for 2019. Additionally, Sauce Marketing was named as the Disruptor in the Marketing, Advertising and Public Relations category. As such, Hummel was interviewed and a full page article was published to accompany the List.
"The natural curiosity and passion of Team Sauce drives each of us individually and together as a whole to seek innovation in all we do. We’re excited by the psychology behind marketing and how to capture attention, influence behaviors with subtle cues, and provide a consistently delightful experience. This moves us to look at new possibilities using technology and neuroscience."
Hummel spoke on the biggest challenges facing her industry as well as what is currently disrupting the industry as a whole and how Sauce implements those disruptors into their new projects.
"My advice would be to never stop learning and growing. Natural curiosity is the key to innovation."
Click here to read the full article.