At this luncheon, Shawn Karol Sandy, Chief Revenue Officer of The Selling Agency, will give you the keys to Make Selling Your Competitive Advantage.
There’s a certain comfort zone and preference most people have with the term “Marketing” versus “Selling”. Try telling someone “You’re going to start selling” and imagine what that reaction is versus telling a business owner or employee “You’re going to start marketing the business now.” Which one makes you a little sweaty or anxious?
Selling is scary to many because it conjures up some of our deepest fears: REJECTION and FAILURE.
For small businesses, though, those that don’t just market, those that consciously and purposefully SELL create a distinct competitive advantage for themselves: capitalizing on what their competitors aren’t doing instead of slugging it out doing the same thing as everyone else. Advertising and promotions are only buying or renting your customers’ attention for the short term and now that we’re inundated with messages and offers thousands of times a day, these strategies alone are producing much lower returns on your investment.
Earn your customers’ business. Help them buy YOU through relationships created on trust, understanding, and value -that’s selling.
Meet Our Featured Speaker:
Shawn Karol Sandy
Founder and Chief Revenue Officer, The Selling Agency
With a career spanning nearly two decades in sales, marketing and organizational leadership, Shawn has conquered, redefined and re-engineered Sales and Marketing roles in multiple organizations and in multiple industries. In her business, The Selling Agency, she uses these diverse experiences to create strong sales programs and strategies that focus on the goal of every business – revenue growth. Deeply differentiating from competition and profoundly connecting with customers is how The Selling Agency builds revenue engines to increase cash flow and scale business for their clients. Shawn also consults enterprise sales organizations and writes and speaks for industry and women’s organizations around Promoting Yourself, Rejecting The Status Quo, Selling To The Modern Buyer and creating Customer Advocates.
Shawn works with several nonprofits such as Make A Wish Mid South and she is the Programming Director for the Memphis Chapter of the National Organization of Women Business Owners. In 2015 Shawn was invited to join the elite professional organization, Women’s Sales Pros, comprised of the top 50 women sales consultants around the world. She’s also a Girl Scout leader and has a hilarious husband, Dr. Sandy, a strong sassy daughter and a kind, handsome son who fell not far from the tree.
Tuesday, February 9, 2016
11:30am – 1:00pm
@ Overton Square
2126 Madison Avenue
Memphis, TN 38104
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