2020
Program ScheduleJanuary 28
8:30am - 10:30amSetting Your Goals & Building Your Strategy:
In your first session, expert in small business strategy, Dianne Dixon will help you determine which goals are big enough, yet attainable, for your business. Once your goals are established, you can begin laying the foundation of the strategy and actions you’ll execute to reach your objectives.
Location: Universal Life Building
February 25
8:30am - 10:30amDo Not Pass Go - Do Not Collect $200 - Go Directly to Jail - You Need a Lawyer!:
Litigation and lawsuits are detrimental to your health and the continued growth of your business. This session will focus on how you can protect yourself through protecting your business and assets. Learn the differences between each different corporate structure and the necessary legal formalities to protect your creative assets from NAWBO expert Jason Hood.
Location: ServiceMaster by Stratos
March 24
8:30am - 10:30amFinance & Capitalization for Growth:
Gaining access to capital and navigating financial decisions can be daunting and complex, but both will be essential to growing your business. This session will feature expert Victoria Ragland who will help you decide how much you need to capitalize your growth, what you need to do to prepare for requesting financial investments, and what options are best suited to your position, terms, and needs for growth.
Location: Pinnacle Bank
April 28
8:30am - 10:30amBuilding Your Sales Foundation & Leveraging Marketing and Technology:
No matter the size or stage of your business, understanding your ideal customers helps your business connect to your audience through marketing and convert those leads into sales. NAWBO’s experts Wanda Allen and Kim Garmon Hummel will help you understand key factors in creating or shifting your brand, expanding the voice of your brand through PR and social, and determine which marketing technology provides the best platform for your business’s messages. Since revenue drives cash flow—which in turn supports investments, hiring, and growth—the selling module will be the focal point of our discussion on building your sales foundation.
Location: Signet
May 26
8:30am - 10:30amLeadership & Your Executive Infrastructure:
Whether you’re a one-woman show or a CEO of many, your leadership style and skills will drive the culture, growth, and success of your organization. NAWBO’s expert Gwendolyn Tucker will help you identify how to leverage your innate leader personality, where to invest in complimentary team members, and how to build your executive team.
Location: TBD
June 23
8:30am - 10:30amPutting It All Together (Your Strategy in Action)
This session is where you test the legs of your strategy. You will present your plan for business growth and explain how executing your plan will shift your business to reach your objectives. Participants will present to the entire accelerator cohort and have the opportunity to receive suggestions, feedback, and support to execute their business plans.
Location: TBD