How to Leverage Community in Your Marketing

A strong community is one of the biggest assets of any business. Are you effectively leveraging your community for your business? Join us as we learn more from Kelly Shulz, VP of Communications for ALSAC St. Jude!

About Kelly Shulz
Kelly Schulz joined ALSAC/St. Jude Children’s Research Hospital in April 2014 as Vice President of Communications to provide strategic oversight and leadership to the Public Relations, Corporate Communications, Patient Outreach and Entertainment Marketing teams. The Communications Department is part of a 225-person Marketing Division, responsible for promotion and protection of the St. Jude brand.

Kelly brings 16 years of public relations experience to ALSAC. She started her career in Dallas at Edelman, the world’s largest independent PR firm, where she assisted major hospitality industry brands with reputation management and national awareness campaigns. She then served as Director of Communications for Meeting Professionals International, an association with 20,000 members in 86 countries, focused on the value of meetings as a strategic business tool.

In 2006, shortly after Hurricane Katrina devastated her hometown of New Orleans, Kelly moved back home to help transform the city’s image and restore its $5 billion tourism industry that employs 80,000 people.

As Vice President of Communications and Public Relations for New Orleans Convention and Visitors Bureau (CVB), Kelly served as a member of the executive team responsible for taking the destination from an all-time low of three million visitors in 2006 to one of National Geographic Traveler’s Must See Places to Visit in the World for 2014, with nine million visitors and record-breaking visitor spending. She served as a spokesperson for New Orleans’ tourism industry, making regular TV/radio appearances and has been quoted in media outlets including CNN, the New York Times and Associated Press.

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